We believe that the consumer products industry is poised for a transition, as volatility and other factors send shock waves through its traditional price, mix and supply decision making processes. Strategic partnerships like this will make it possible for SignalDemand to continue on our high-growth trajectory while not compromising on the value we create for our customers.

HP Enterprise Services built the digital library on an HP Converged Infrastructure – using servers, storage, networking and software – to seamlessly integrate the digital library and website. HP technology gives MPL Communications, Ltd. the flexibility to easily retrieve assets for public use via the underlying digital library.

“Fans expect a richer and deeper experience than ever before,” said Jan Zadak, executive vice president, Global Sales, HP. “Our work with MPL Communications, Ltd. showcases the integral role that technology plays in driving the success of an Instant-On music organization, by redefining the fan experience.”

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