The high-performance servers allow the organization to filter donor statistics and quickly engage supporters in specific projects. This includes giving country offices, with only one HP ProLiant server each, the ability to simply access information from the headquarters’ data center. Additionally, the new HP ProLiant servers at its headquarters allow IFAW to save energy within the data center and provide a starting point for future virtualization projects.

To demonstrate this approach, Microsoft put real people inside a giant six-story phone in New York City’s Herald Square to bring to life the phone’s key features and experiences. A life-size “Plants vs. Zombies” battle highlighted the phone’s rich Xbox LIVE gaming experience, while Far East Movement brought the Music + Video Hub to life with a live lunchtime concert for hundreds of fans in. The theme of the day — connecting people — was underscored when a New York man proposed to his girlfriend from inside the Me Tile of the giant phone.

The data was extracted using the IBM business analytics and optimization strategic IP insight platform (SIIP), a combination of data and analytics delivered via the IBM SmartCloud, and developed by IBM Research in collaboration with several major life sciences organizations.

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